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The modern client is digitally connected around the clock, accustomed to fast, clear and efficient interactions. The idea of calling for an appointment is perceived as an unnecessary barrier to comfort. Most prefer digital self-service, with simple options and full control.

In 2025, the customer experience doesn't start when they walk in the door. It starts when he is looking for a free place, when he wants to make an appointment, when he checks prices or services. If all it finds is a phone number and operating schedule, you've already lost a point.