How to promote your salon with the help of the right influencers
Promoting a salon in 2025 is no longer just about beautiful posters or occasional Facebook posts. It's about authentic connections, real reach and messages delivered through the right voices. And influencers can be a hugely effective channel—but only if you choose them head-on.
1. Not all influencers are for you — and that's okay.
Do you have a beauty salon, hairstyling or cosmetics? Then choosing an influencer who reviews gadgets, even if they have 200K followers, will not help you much. Why?
Because his audience is not interested in hair treatments or manicures. I follow him for his tech expertise, not for beauty tips.
Choose influencers who use products like yours.
Check if they post about salons, grooming, beauty, lifestyle.
See if they have engagement with posts, if their audience comments, asks, saves reels.
Good examples:
- An active hairstylist on Instagram who makes reels with transformations
- A beauty content creator who tests skin care products
- A lifestyle influencer who frequently includes self-care routines, saloan recommendations
2. Microphone vs. Macro Influencers — What do you choose?
- Micro-influencers:5K—50K seguidores
Higher engagement rate, close community, real comments. Ideal for local collaborations with low budget but real impact. - Macro Influencers:100K+ seguidores
Greater reach, increased awareness. Suitable if you want quick visibility, but the costs are higher and engagement can be lower.
For a local salon, beauty micro-influencers are many times more effective.
3. Platform conversion rate — realistic, not ideal
It's good to be realistic with the numbers:
- Instagram: average conversion 0.8— 1.5%
- TikTok: 1— 3% (sometimes higher on authentic, non-advertising content)
- Facebook: 0.5— 0.8%
Example: An influencer with 100K followers makes 4 paid reels for your salon. Each receives an average of 20K views.
- Total views: 80K
- Average conversion of 1% = 800 people interested
- If 5% of those interested make an appointment: 40 new customers
- Cost of collaboration: let's say 800 euros
- Cost per purchase: 20 euros/customer
If the average service costs 150 lei, you already have positive ROI per 2 visits/customer.
4. How to prepare for effective collaboration with influencers
- Send clear brief: what service you want promoted, desired tone, direct link to the appointment
- Offer a real experience: invite him to the salon for an authentic service
- Ask for native content: a reel, a “before/after” story, an honest opinion
- Use Bookr to track collaboration traffic and bookings (with trackable link)
5. Not just visibility. You want conversions.
Don't just look at the number of followers. Look at comments, saves, reactions. What does their community say? Does it make sense to invest there?
Sometimes a local influencer with 10K active people can bring in more clients than a national one with 300K followers, but a generalist audience.
Collaborations with influencers can work great for beauty salons — but the key is the fit. Choose relevant voices, ask for authentic content, track results. And remember: good promotion is not about “exposure”, but about customers who actually arrive at your chair.
