Trends in haircuts and beauty: what customers ask for in salons during this period

The beauty industry is constantly evolving, and customer preferences change from season to season. During this period, trends in salons emphasize natural, volume and easy-care styles. More and more customers are looking for haircuts that look good without requiring complicated styling on a daily basis.

Here are some of the most demanded styles in salons at the moment.

1. Modern Bob (Italian Bob/Lob)

The bob remains one of the most popular haircuts. During this period, the modern variant is a little more relaxed and natural, with movement and volume.

Among the most demanded variants:

• Italian bob— length to the chin, with natural volume
• lob (long bob)— up to the clavicle, easy to maintain
• textured bob— with subtle layers for movement.

It is a popular haircut because it works for many types of hair and provides a modern look without much effort.

2. Butterfly haircut — volume and layers

Butterfly cut is one of the most demanded haircuts in recent years.

Main characteristics:

• short layers in front
• length retained at the back
• volume and natural movement.

The haircut creates the effect of richer hair and is inspired by the voluminous styles of the 90s.

3. Modern shag and wolf cut

Haircuts with a lot of texture continue to be popular.

Modern shagand wolf cutare especially demanded by customers who want a more edgy look with personality.

These haircuts include:

• accented layers
• volume at the top
• slightly “messy” look

4. The bangs are back in trends

The bangs have come back strongly in the last year, especially in the natural and easy-to-wear variants.

The most popular variants:

• Curtain Bangs
• Wispy Bangs(thin and airy bangs)
• long bangs that integrate into the haircut.

These styles add personality without drastic changes.

5. Healthy hair and natural colors

In the area of staining, the trend goes to natural colors and healthy hair.

The most demanded shades are:

• hot brunettes
• natural blondes
• unobtrusive balayage
• caramel or soft copper.

Emphasis is placed on gloss and healthy look, not on very intense colors.

the ends in beauty show a clear direction: natural styles, volume and haircuts that are easy to maintain. Customers want a modern but also practical look that looks good in everyday life.

For salons, these trends mean an opportunity to offer services adapted to the current lifestyle: versatile haircuts, natural colors and simple but well-realized experiences.

‍